Our Emotion-Centered Design process comes in two distinct phases
Our Strategy Phase is about understanding your stakeholders' emotional experience with your product. Our Making Phase uses that understanding to inform strategic direction to improve your product.
We conduct research, unearth surprises, and plan smart strategies.
Report on quantitative and qualitative research
Documentation of new desired outcomes
We assess the emotional pulls of your challenge space. We work closely with you and your stakeholders to answer key questions about their emotional experiences.
Using the new learnings, we work with you to plan for what's next. We dedicate time to explore what could be.
We design new objects, services, and programs.
Final Design of objects and/or services
Program Roadmap for maintaining new products and offerings
We build special objects, spaces, and services that bring the desired program to life. We put them into action in your stakeholders’ emotional lives.
We work hand in hand with you to incorporate new values and routines, as well as to install sustainable, flexible design solutions.